E-readers Boost Reading Habits
It's no surprise that e-reader users read more and buy more books than those without the literary device, but a new survey reveals that more than half of e-reader users read more than they did before owning one.
This is promising news for book publishers, educators and concerned parents of reluctant readers.
The survey looked specifically at e-readers and the iPad, asking participants: "Do you use an electronic reader device, such as a Kindle, an iPad or a Nook, to read books?"
Over half of people with e-readers, 53 percent, said they read more now than they did six months ago compared to 18 percent of non-e-reader users, according to The Harris Poll of 2,775 adults surveyed last month.
E-reader users are also more likely to buy books. Twenty percent of respondents without e-readers said they have not purchased any books in the past year compared with only eight percent of e-reader users who said the same.
At the opposite end of the purchase spectrum, only 12 percent of those without e-readers purchased 21 or more books in the past year compared with 20 percent of e-reader users who bought and downloaded at least 21 books.
Amazon , the biggest seller of e-books, reports its customers buy 3.3 times as many books after buying a Kindl e, a figure that has accelerated in the past year as prices for the device fell from $359 at launch to $139 for the third generation Kindle released in August.
The poll also revealed that East Coast residents are twice as likely to use an e-reader than people in other parts of the country. While Harris pollster declined to speculate why that's so, she hinted it may have something to do with more commuters using public transportation.
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