Netflix May Create Streaming-Only Accounts
Even though Netflix was founded on the idea of mailing people DVDs, the company isn't afraid to change with the times and embrace digital distribution. Streaming video has become so popular that the company is considering offering a streaming-only subscription to customers.
Netflix just recently sent out its 2 billionth DVD through the mail, but CEO Reed Hastings said that Netflix is now "primarily a streaming company that also offers DVD-by-mail," in a statement released by the company.
"[The third quarter] represents our fourth consecutive quarter of more than one million net subscriber additions. This growth is clearly driven by the strength of our streaming offering," he said.
That demand for streaming movies is leading Netflix to consider adding a subscription option for those who only want to stream movies and shows , according to the company statement. In fact, streaming-only accounts could become the standard offering for Netflix, with secondary options for those who still want to be mailed the discs.
Such a change in focus could mean a pricing change for streaming-only users , although that would also likely mean that those who receive DVDs in the mail would pay more. Netflix is currently testing a streaming-only plan in Canada, but the company has not released specific details on when it would expand the offering to all customers.