Grammy Winning Band Uses Samsung Camera for Music Video
CREDIT: Samsung Electronics
Not everyone is in the market for a $600 camera, but if you're ready to up your skills, the Samsung NX100 is a good bet. Hailed as "the news coming out of Photokina 2010" by Engadget at the world's biggest tradeshow for the photography industry held in Cologne, Germany, this past September, Samsung has pursued a "show, don't tell" strategy for its groundbreaking camera.
Samsung today unveiled a music video by Grammy-winning band Ok Go, which was created using stills shot with the NX100, part of an interactive site devoted to the band and Samsung's camera. The key feature of the mirrorless, interchangeable-lens camera is its i-Function lens that offers quick control of camera settings without having to take the camera off target. Samsung created a Web page where you can try out the lens, taking virtual photos while adjusting the settings.
Mirrorless cameras including the Samsung NX100, Panasonic Lumix GH2, and Sony NEX5, are a sort of hybrid, bridging the gap between palm-sized point-and-shoot cameras and DSLRs. They are characterized by large sensors, no mirror, and interchangeable lenses. Essentially, it's a souped-up compact camera body paired with a professional-grade lens that can be interchanged with other lenses, the mark of professional DSLR cameras.
The camera also shoots 720p video and features an APS-C sensor with 14.6-megapixel capacity.
Samsung will include the i-Function technology in all of their future lenses for the NX range, including five additional lenses that will be introduced next year. It offered the technology to other camera manufacturers at Photokina, but no takers reported yet.
The Samsung NX100 comes with a 20-50mm i-Function lens for $600. Samsung flash accessory is around $150.