Record Number of New-Smartphone Activations Over Holidays
The Christmas holiday was indeed a jolly one for people who wished for smartphones and tablets. The last week of 2012 brought a tremendous spike in activations of new devices and downloads of apps, setting records worldwide.
According to a report provided by the Flurry mobile application analytics site, an estimated 17.4 million iOS and Android devices (including phones like the iPhone 5 and tablets such as the iPad and Galaxy Tab) were activated on Christmas day alone worldwide. As if that number weren't staggering enough, Flurry also reported that 328 million application downloads were completed.
The United States accounts for a huge portion of those numbers, with 604 million downloads (34.3 percent of the world's total) during the holiday week in all. That's more than triple the amount that China produced in that week, with 183 million downloads. The United Kingdom came in third with 132 million.
But the records didn't stop on Christmas day. Throughout that entire week, leading into January 1, 2013, Flurry stated that 50 million iOS and Android devices were activated in all, and 1.76 billion applications were downloaded worldwide — a 65 percent increase over the remainder of the month, measuring from December 4th through the 17th.
This could very well lead to bigger business for the mobile market, as it's a strong lead-in for where it can go into 2013. With the Consumer Electronics Show just days away in Las Vegas, new phone models are likely to be introduced by Samsung and other companies. And rumors regarding the next iPhone model from Apple have been circulating as well.