'Extreme' Partnership: ESPN Joins GoPro Camera for XGames
You're about to get a whole new way to watch the XGames.
GoPro, the makers of some of the best durable sport cameras on the market, has signed a deal with sports network ESPN to provide a new visual take on the broadcaster's XGames events for the next three years.
This deal takes effect immediately, meaning you should see these unique perspectives as soon as tomorrow (Jan. 24), when the latest round of the Winter XGames kicks off in Aspen, Colo.
The XGames have been the go-to event for "extreme" athletes since their inception back in 1995, allowing skateboarders, BMX riders, snowboarders (like popular favorite Shaun White) and others to compete against one another in events for medals – a modern-day Olympics, if you will.
GoPro's perspective on the XGames will be a novel one, as its camera technology enables athletes to strap the devices onto their helmet or wrist to provide either a first-person viewpoint or an outside angle on the sporting action. The company will be taking part in a number of events, including the GoPro Snowmobile Best Trick (for the Winter Games) and the GoPro BMX Big Air (for the summer games).
GoPro's latest camera brand, the Hero3, enables users to activate high-quality recording, with 1080p-supported video format and speeds varying between 30 and 60 frames per second (depending on the model), with easy transfer to the Internet, either through Wi-Fi or a computer connection. The models are priced at $199.99 and $399.99, with the Black Edition being the best. (It supports 60 frames per second broadcasting in full 1080p.)