Hulu to Make Web Series of Its Own
Hulu isn't content to just rebroadcast shows over the Internet; apparently the company wants to make its own shows too. Hulu has put out a casting call for hosts of a new show that will air on the site.
Hulu's show will feature clips and commentary of other shows, much like The Soup, Primetime in No Time, The Dish, Tosh.0 and many others. The format isn't exactly breaking new ground, but it's a popular enough format that current Hulu users might stop by to watch.
According to All Things D, Hulu's Web show will run five minutes per episode, short enough to attract attention in the YouTube era. The show will run daily and feature events from TV and the Internet.
The interesting thing here isn't the show format, it's been done too many times, it's that this move will make Hulu the first major broadcaster that also becomes a production studio. If this show is successful, it's likely that Hulu will start producing more of its own shows. That will be a huge boon for Hulu because the company already has a lot of pushback from networks on which shows it can air and the number of episodes. And with such a wide user base, Hulu shows have the potential to reach much larger audiences than most current Web series.