Super Gig: Big Game Boosts Performers' Music Sales
Beyoncé can count on a big bump in digital music sales next week.
CREDIT: Sony Music Entertainment
You can expect a treat for the eyes and ears during Beyoncé's big halftime performance at the Super Bowl this Sunday (Feb. 3). And if the past is any indication, she can expect to cash in from a big bump in digital music sales right after.
Research group Nielsen compared digital music sales for the past three artists who played the Super Bowl's big gig, and found that they all enjoyed jumps of at least 100 percent overall in sales the week following the big game compared to the week before.
Specific singles of songs they played showed eye-popping increases. Madonna, who performed last year, saw sales of her song "Like a Prayer" jump 2,437 percent. In 2011, the Black Eyed Peas cashed in with a 1,006 percent increase in sales for their single "Where Is the Love?" And "Who Are You," played by The Who in 2010, sold 586 percent more in the week following the game.
The effect isn't limited to halftime performers, Nielsen's report showed. An artist whose music is featured in a commercial shown during the Super Bowl will also benefit from an increase in sales. For example, Willis' "Smokescreen" was featured in a Fiat commercial last year, and sales the next week increased 7,400 percent. Even Barry Manilow's "Looks Like We Made It," which was in a Chevy commercial, got a boost of 188 percent.