iPhone 5 Surges In Search Popularity
Despite what investors say, iPhone 5 interest is up.
The popularity of Apple's iPhone 5 continues to be on the rise…even if everyone isn't buying one just yet.
Greenlight, a digital marketing agency, has reported that online searches for Apple's latest smartphone model are picking up at a staggering rate in the UK. The company's "Brown Goods Sector Report" indicates that searches for the device jumped a staggering 594 percent from its prior quarterly report, just on the search term "iPhone 5" alone.
Out of the 12 million searches that were conducted on Google UK across various categories — including Audio & Accessories, Cameras & Camcorders and Laptops and Tablets — Phones & Accessories dominated with 53 percent of the inquiries, up from 32 percent in the previous report. And the iPhone 5 led the charge, being queried more than four million times – practically a quantum leap from the 673,000 searches performed back in August.
Apple also managed to become Brown Goods' most visible site (in terms of popularity), retaking the lead (after sitting in fifth place) from Amazon UK.
By comparison, BlackBerry didn't fare that well in search numbers. According to Greenlight's report, search queries for "BlackBerry" went down from the previous August report, dropping from 301,000 to 246,000. This may pick back up with the introduction of two new BlackBerry 10 model smartphones from last week, however.
This news follows Apple's January sales report that showed thriving numbers for iPhone models, despite being a slight bit below the company's expectations. 47.8 million phones were sold for the quarter ending December 2012, with a decent mix of both iPhone 5and iPhone 4S, the company's previous model.
2013 could easily be iPhone 5's big year, if the search terms and sales numbers are any indication.