Faux Fieri Menu Serves Up a Valuable Lesson
CREDIT: Bryan Mytko
Still haven’t bought that domain name you’ve been pining after? You might want to get on that right away. If not, you could end up like Guy Fieri, the Food Network celebrity whose fake online menu is making for some hilarious headlines this week.
Guy’s American Kitchen and Bar, Fieri’s newest restaurant in Times Square, might have fared well with the domain guysamericankitchenandbar.com, but the company failed to purchase it. And this lack of foresight by Fieri’s team led to the acquisition of the domain by New York programmer and alleged prankster, Bryan Mytko.
Mytko, who is known so far only for his killer sense of humor, has published his own version of a Fieri-style menu on the site. It features such mouth-watering dishes as the “Blitzmas Beast,” that is “two jumbo Big Gulp Slurpee cups filled with nacho cheese and tied to each other with 25 bacon strips fashioned into a bow,” and “Panamania!”, a “deep fried snake with a printed out picture of David Lee Roth stapled on it and a sparkler sticking out of each eye.”
While this whole Fieri debacle is laughable, it also serves as an important reminder to those who haven’t yet registered their brand’s domain name. It might not be the most exciting aspect of starting a business, but it’s more palatable than the alternative.