Email Gets a Makeover with Birdseye iPad App
Unsubcribe with a single click and move on to more email.
Birdseye, a new email app for iPad, aims to rekindle your appreciation of email, a service that has fallen out of favor as people turned to faster digital communications like texting and instant messaging.
Birdseye has put as much effort on design has it has on useful features. It transforms Gmail into a swipeable, instant-read interface that adds a slew of "smart actions," such as allowing the user to unsubscribe from newsletters, place a bid on auction sites or follow back on Twitter — all without leaving the stream of emails. Of course, you can reply, forward and delete emails as well. (Support for other email services is in the works.)
The app was created by DE-DE, a product development studio based in New York City. The idea for Birdseye grew out of the team's own frustration with email and its inability to keep up with the ways people use technology.
"Email was created 35 years ago for a world of UNIX devices, but people today are living on iPads ," Hashem Bajwa, the studio's CEO told us. "We want to adapt the technology to people's behaviors, not force people to adapt to technology."
The biggest change for Gmail users is that each email is shown in its entirety instead of a compressed listing of subject lines by date and sender. What this means is you don't have to open an email to see its complete contents. Tap the arrow icon underneath each email to open a simple menu with action options that correspond with the type of email you have received.
The unsubscribe feature may be the most useful of all. Birdseye has programmed a site's unsubscribe link into its action dialogue box, so a single tap does the trick in most cases.
Bajwa has big plans for Birdseye. In the short term, the studio plans to add two-step verification with a Birdseye password in addition to a "move to folder" option, suggestions it received from users. Longer term, it will expand to other email services, Android tablets and even TVs, Bajwa said.