Consumers Don't Want 3-D TVs, Survey Reveals
The push to make everything in 3-D seems to be getting stronger and stronger, but it seems that consumers may not be the ones who want it. A survey by Nielsen revealed that the majority of consumers had no plans to get a 3-D TV any time soon.
The results of the worldwide survey showed that less than 10 percent of people planned to buy a 3-D TV sometime in the next year. And only 15 percent said they were definitely considering it. That leaves almost 75 percent of people whose plan to buy 3-D TVs ranges from "meh" to "absolutely not" (4 percent of respondents already owned a 3-D TV).
Things are even more bleak for 3-D TV when specifically looking at the North America numbers. Only 3 percent of North America residents plan on buying a 3-D TV in the next year, another 3 percent thought they probably would, 16 percent were undecided and a full 76 percent decided they wouldn't be buying one. In fact, in the "Will Definitely Not Purchase" category, North America far outpaced other respondents at 59 percent.
It's not hard to see why so many people aren't impressed by 3-D. A full 12 percent of people are incapable of seeing 3-D content , it requires glasses (which frequently cost more than $100 each ) for every viewer, content is more expensive and the hardware is more expensive . At this point, the benefits aren't enough to justify the cost for the majority of people.