Social Media and Games to Play Bigger Role in TV
With the continued growth of social media and the ongoing addiction to such television programming as "CSI: Crime Scene Investigation", it shouldn't be a surprise that we've seen more interaction between the two, such as chat sessions and live tweeting with stars and producers. And they're only getting bigger, according to a recent TV industry event that was held in Cannes.
There, at the MIPTV conference, many producers, developers and other tech-savvy people got together to not only discuss the growth of social-powered television, but also to preview new projects that can get viewers even more involved.
Tim Kring, creator of the hit show "Heroes," was on hand with his new project "Drake Equation," where users interact with the show's world through social media and interactive gaming.
Andy Zuiker, the creator of "CSI," also had a project on hand, called "Cybergeddon," which recently had a huge launch on Yahoo across 25 different countries. It utilizes online mini-episodes (or, as he calls them, "zips") that focus on each character to get viewers more involved in the show. SyFy also recently launched a new program called "Defiance," in which characters and events carry over into an online game made by MMO developer Trion.
Companies were also on hand showing their new technologies. Magine had its Omnipresent TV, a service that utilizes live and pre-recorded programs, as well as customized programming listings, in one convenient app.
But MIPTV was also the place for up-and-coming computer engineers and inventors to present their new ideas, through TV Hack. This competition, which lets them team up with producers and distributors, gives them 48 hours to craft and present their ideas.
Many great ones have been produced as a result, including a camera-enabled teddy bear that alerts parents of what their children are watching and a TV screen that changes the perspective of a program, depending on the viewer's head movement, done through motion tracking cameras.