CES 2011 Preview: Cricket Offers Unlimited Music Downloads
Cricket Communications today announced it will debut Muve Music, its new wireless rate plan with unlimited music that works with Samsung's Suede mobile phone at this week's Consumer Electronics Show (CES) in Las Vegas.
Muve Music could be good news for jilted Limewire users who had come to depend on the peer-to-peer file sharing service for free music, which the Government shut down in November.
CES attendees will be among the first to experience Muve Music from Cricket. The service is billed as a direct download to mobile phones without the need for a computer intermediary. Cricket will offer numerous locations around the convention and along the Strip for the public to try out its new service on the Samsung Suede, according to a company statement.
The four major record labels are represented in Muve, including Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music. And while the files are not DRM-protected, the up to 3,000 tracks that can be stored in a Muve-equipped phone will be stored behind an encrypted partition, which means the songs stay on the phone and cannot be copied to a PC. Cricket will sell 4GB and 8GB TrustedFlash cards for additional storage.
Cricket was the first wireless provider to offer an unlimited plan and it's still one of the cheapest available at $45. Android phones garner an extra $10 a month, while a BlackBerry comes with $60 a month unlimited service price tag.
Initially, Muve will only be available on the Samsung Suede. For $55 a month, Cricket subscribers can download unlimited full song tracks, ringtones and ringback tones along with unlimited talk, text and data in the U.S. The new service will roll out to Cricket markets in January. Cricket says it plans to extend its music service across its phone portfolio in 2011.
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