Instagram Video: Why Bother Anymore with Vine?
With the upgrade, video is just a click away from Instagram's 130 million users.
CREDIT: Sean Captain
With its new video features,the photo-sharing app Instagram could very well have initiated the demise of the video-sharing app Vine. Not only did Instagram users get instant access to the video update, but they got an unexpected bonus.
Along with 13 new video filters, Instagram added a stabilization feature called Cinema that transforms the typically jerky handheld video into a pretty smooth clip with one simple tap. In our tests, the results were dramatic, as we viewed the same clip with and without the Cinema effect applied. [See our video comparison.]
In the announcement at Facebook headquarters on Thursday (June 20), Instagram founder Kevin Systrom attributed the clever tech to "a handful of the world's leading video scientists." The technology is not really revolutionary, however. For instance, Luma, a lesser-known video app for iOS, added similar stabilization in an update released in February. But Vine has no such capability, as was clear in our tests.
While Systrom didn't mention the update's Vine-like stop-motion capability, shooting video in Instagram is nearly identical to doing the same in Vine. Touch the screen to record, lift your finger to stop. Both services let users film one continuous video as well. Instagram videos can be up to 15 seconds long; Vines are limited to six seconds. [See also
For Vine aficionados, such as New York professional photographer Meagan Cignoli, the Instagram addition is a welcome one, but presents a conundrum. Prior to the widely anticipated announcement, Cignoli told us that she planned to simply bring her Vines into Instagram, add a filter and then post. However, while you can import photos into Instagram, you can't do the same with video. All Instagram video must be shot within the app.
We reached out to Cignoli to find out her revised plans — would she continue to use Vine and make separate videos for Instagram? "I'm excited to try an intense stop-motion with Instagram to see what I can do with it," she said. "Both have compelling features." [See also: How to Make an Award-Worthy Vine Movie]
Vine's one unique feature is the ability to play a single clip over and over until a user swipes on to the next video in the stream. While some may find looping important to their craft, more casual users may find Instagram's single play more comfortable.
Further, Instagram has thrown in its new filters, which is something Vine doesn't have. It's no secret people love filters, which are an instantaneous way to make even mediocre photos, and now video, look much better. To top it off, the Cinema stabilization feature will further improve videos.
So what does the future hold for Vine? Instagram has a big head start on Vine with 130 million users to Vine's 13 million. Now that Instagram has added tricked-out video that can do everything Vine can do, and more, the case for Vine looks weaker.
"People love Instagram and many have not taken to Vine just yet," Cignoli said. "This is a surefire way to keep them on Instagram."