Bing Beats Out Google in Relevancy Results
Microsoft's Bing search engine had the highest search success in January in terms of relevancy, beating out Google, according to a new study.
Internet monitoring firm Experian Hitwise found that Bing and Yahoo! – which uses Bing's search platform – had more than 81 percent of searches result in a visit to a Website last month. Google only achieved a success rate of 65 percent.
However, Google accounted for about 68 percent of all U.S. searches conducted in January. Bing-powered search comprised 27 percent of searches for the month, with Yahoo! Search and Bing receiving 14.62 percent and 12.81 percent, respectively.
For Bing, this represents a 21 percentage point jump from December, indicating that it's gaining market share.
The report also noted that people are typing in longer search queries than in the past. Longer searches that include five to eight words were up 5 percent, while shorter searches averaging one to four words long decreased 1 percent.
Two-word searches comprised the majority of searches, amounting to 24 percent of Web searches.