Chrome Browser Now Lets Users Block Low-Quality 'Content Farms'
Google announced a new feature today for its Chrome browser that lets users block selected websites from appearing in their search engine results. The experiment takes aim at so-called "content farms," sites that churn out an enormous amount of material that has been crafted to catch the eye of search engines.
As Google noted in a blog post, these sites often have "shallow or low-quality content." Yet figuring out a way to steer Web surfers clear of them has proven challenging.
Google has therefore decided to crowdsource the project via the new Chrome extension . Those websites that users choose to filter out of their search results are reported automatically back to Google. "We will study the resulting feedback and explore using it as a potential ranking signal for our search results," wrote Matt Cutts, a principal engineer at Google, in the blog post.
If the comments left on the installation page are any guide, Web users seem quite happy about the feature. As one commenter opined, "Just embed it into the browser. This extension is just way too cool."