Calendar's Sheets Automatically Fall Off Like Leaves
Every autumn day, a sheet in a promotional calendar made for leaf blower manufacturer Stihl tears itself off automatically and falls to the floor like a leaf.
The Düsseldorf division of Euro RSCG, an advertising and public relations firm, created the clever calendar to remind Stihl's clientele when it's time to break out the leaf blowers.
The company calls this calendar the first of its kind.
The mechanism that drives this self-ripping calendar is hidden behind its silver header, which says "fall is coming." Every 24 hours after the calendar is activated, a small battery-powered motor pulls a string across where the glued sheets hang inside the header, ripping through the page.
For all of autumn's 92 days from September 21 to December 21, a leaf-like sheet with branching veins and yellow-brown fall colors drops to the floor.
The calendar is intended for municipal clients and as a gift to entice new customers. There's no word on whether a full-calendar-year retail version made or licensed by Euro RSCG will hit shelves in time for the next calendar season, but don't be surprised if this simple, compelling technology pops up on walls in 2011.
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