Internet Ad Revenue Surpasses Newspapers for the First Time
You'd be forgiven for thinking this already happened years ago, but a report says that Internet ad revenue has surpassed that of newspapers for the first time in history.
Frankly, it's surprising that it took this long, considering how long we've been hearing prognostications about the death of print journalism.
The Internet Advertising Bureau (IAB) posted the report, saying 2010 was the first year than annual Internet ad revenue was greater than newspaper ad revenue. Internet ads accounted for a total of $26 billion in 2010, while newspapers only made $22.8 billion.
TV ads still reign supreme at $28.6 billion, although the increasing popularity of Hulu and Netflix instant streaming may put Internet ad sales on top in that category as well before long.
Internet ad revenue grew 15 percent over 2009 figures, and search ads remain the biggest earner, accounting for 45 percent of the $26 billion. It's easy to see, then, why Google is doing so well . Surprisingly, search ads don’t show the greatest amount of growth. That honor goes to display and banner ads.
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