New Marketing Tool Reads Your Thoughts
If things like Google's AdSense aren't invasive enough for you already, the EmBand might be enough to make you worry. The device can sense your brainwaves as you watch something and then record that data for researchers.
The device is a headband – paired with eye tracking devices – which a subject wears while watching something on television or their computer. It can track their brain waves to determine how much attention you are paying to what is on the screen, also known as your cognitive engagement.
According to EmSense, the company that makes the EmBand, methods such as focus groups and surveys are ineffective because they rely on the public's "ability – or inability – to accurately explain reactions, feelings and preferences."
EmSense has already worked with various companies across the globe to help marketers gain a better understanding of how people will react to their advertisements. According to a report from the Daily Mail – which compares the device to something out of A Clockwork Orange - it has tested more than 100,000 respondents in 25 countries.
Luckily, the EmSense is only being used on volunteers for now.
This article was provided by InnovationNewsDaily, a sister site of TechNewsDaily.
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