Virtual Shopping: Men Outspend Women on Social Game Goods
Women might have a reputation as shopaholics in the real world, but when it comes to virtual goods, men outspend their female counterparts by a vast margin, a new study finds.
Men account for 90 percent of in-game purchases, according to the results of a new survey released by MocoSpace, the largest mobile entertainment site that currently boasts more than 17 million registered members.
The average cash-wielding player spends $1.50 per day in MocoGold, the virtual currency used across the MocoSpace platform.
The game that gets the most virtual goods traffic is Street Wars, a game that allows you to "recruit your friends, battle your enemies and con your way to the top," Allie Beauchesne, business development manager for MocoSpace, told TechNewsDaily.
Rocket launchers are the most popular weapon in the game and can be bought at 25 cents each in real money, which is then converted to 25 pieces of MocoGold.
The study revealed that MocoSpace sees nearly equal traffic from men and women: 53 percent of MocoSpace mobile social gamers are male, and 47 percent are female. However, men outspend women 9 to 1 on virtual goods. Nearly 70 percent of male players buy virtual goods compared to just over 30 percent of females.
MocoSpace gamers also tend to be a friendly bunch. Its social gaming members have nearly three times the friends of nongamers within the platform, 50 friends each for MocoSpace gamers compared with only 18 for nongamers who participate within the site. This data makes gamers the most social, most active segment of MocoSpace’s community, Beauchesne said.
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