Apps Outpace Web for Most Time on Smartphones
Maybe there really is an app for everything because a report from Flurry Analytics, a mobile analytics firm, reveals that smartphone owners are now spending more time on apps than on the Internet.
Makes you wonder if that 4G connections is all that important after all…
Flurry combined its own data with findings from two other analytics companies, comScore and Alexa, to show that for the first time smartphone users spent more time using apps than browsing the Internet on their phones, averaging 81 minutes per day on apps versus 74 minutes on the Web.
Though this is the first time apps have overtaken Web use , the transition has been foreshadowed for over a year. Flurry data showed that in June 2010, users spent 43 minutes on apps and 64 minutes on the Internet, but by December 2010, app use had risen to 66 minutes while Internet use only grew to 70 minutes.
It's also important to note that this doesn't mean we're surfing the Web less on our phones. The length of Internet usage has grown steadily, just not as quickly as app usage, which nearly doubled in a single year. The data revealed that, on average, 14 of those 74 minutes spent online is used exclusively for browsing Facebook.
As you might imagine, Angry Birds and other popular mobile games were a significant part of the growth of the app numbers. Flurry reports that 47 percent of a smartphone owner's app time is spent on games, compared with 32 percent spent on social networks, 9 percent on reading the news and 7 percent on other entertainment apps.