HootSuite Updates Facebook Functionality
HootSuite, an online service that allows users to manage multiple social media accounts, has added new Facebook functionality tools.
HootSuite is used most often by companies and business professionals as a marketing tool to schedule Facebook posts in the future as a part of an effort to engage fans and encourage interactivity.
HootSuite's two million users – from The White House to Papa John’s pizza chain – now have access to tools that include more support for Facebook Groups and Events, as well as enhancements to the Pages and Profiles tools. Meanwhile, companies can now search all public postings on Facebook to monitor brand mentions.
The new tools also integrate with the Facebook Insights analytics tool to give businesses more information about who is accessing and engaging on their Facebook page.
Hootsuite users can also upload and schedule images to be posted directly to Facebook Profiles, Pages and Groups for a later time and send target messages by geo-region or by language.
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