How Smartphone Preferences Reveal Likely Purchasing Decisions
BlackBerry device owners are more likely to be considering buying a new car and a vacation by the end of the year, while iPhone users are more likely to be interested in purchasing a new computer, a new study suggests.
A new study from Prosper Mobile Insights — which polled 25,000 respondents and includes a margin of error of 0.9 percent — explores how owners of different smartphone types differ from one another, especially in app usage and purchase intentions.
The report found that the most popular devices among adults over 18 are Android phones (17 percent followed by iPhones at 13 percent and BlackBerry devices at 12 percent. Although the majority of smartphone owners download apps to their mobile device, 85 percent of iPhone users are more likely to do so compared to Droid (84 percent) and BlackBerry users (60 percent).
Overall, games (76 percent) are the most popular type of app used on smartphones, followed by social media (58 percent) and radio apps (38 percent). Compared to other smartphone owners, fewer BlackBerry users (64 percent) use game apps. iPhone owners dominate the gaming with 82.1 percent using their device to play, and they are also more likely to use entertainment apps for movies and TV shows than other smartphone users .
The occupations of smartphone users help explain app choices, the report said. More BlackBerry owners are business owners (8.9 percent) and hold professional/managerial positions (48.5 percent). Meanwhile, students are more likely to be iPhone users (8.5 percent), followed by Droid owners (8.3 percent). Only 6.1 percent of BlackBerry fans are students.
The report noted that BlackBerry owners make the most money, with the highest average income at $84,439. Those owning iPhones follow closely with an average income of $82,683. Android phone owners have a lower average income ($73,607), which is still well above the average of all consumers ($65,128).
These higher-income smartphone owners are also more likely than the general population to be planning major purchases through the end of the year, particularly in areas of travel, electronics and automobiles.