Apple Users Prove More Generous Online Donors
by Leslie Meredith, TechNewsDaily Senior Writer
October 14 2011 05:20 PM ET
The Apple iPad.
When it comes to online charitable giving, the device you use and your browser of choice are strong indicators of just how generous you’ll be. Hands-down, Apple product users are the most generous, no matter how you slice the pie, at least according to a new study. iPad users are by far the most generous of any device users and give 40 percent more on average than people using other mobile devices, including iPhone users.
"Are [Apple users] really more generous? Maybe, maybe not,” Razoo’s CEO Lesley Mansford said in a statement. “But this research does point to the fact that a great interface makes a huge difference in how users engage with others online."
The findings were released by Washington, D.C.-based Razoo, an online organization that serves as a donation hub for more than 1 million registered nonprofits. The company compared individual donations to the donor’s browser, mobile device and operating system — all data that is available through electronic tracking. The results are based on more than 2 million visits over a 10 month period and more than 130,000 individual donations, totaling nearly $16 million.
Apple generosity across devices, systems and browsers
Users of Apple mobile devices ranked first and second in amount donated. Further, while iPad users made up only 16 percent of total visitors, they accounted for 61 percent of total donations from mobile devices. Their average donation was $168.67. The average amount donated from an iPhone was $102.80, Android $91.42, Blackberry $24.09, and at the bottom of the list were Windows phone users at $18.75.
Based on operating system, Mac users were more generous than their Windows counterparts. The average amount donated by people on a Mac desktop computer or laptop was 7.2 percent higher than those using a Windows PC, $126.40, compared with $117.87, respectively.
Apple altruism was also found in a comparison of browsers with donors. Apple Safari users were the most generous by a significant margin with an average donation of $134.77, compared with Microsoft Internet Explorer at $122.11, Google Chrome at $113.49, and Mozilla Firefox at $111.34.
Apple turns over new leaf
Does owning an Apple device promote generosity or are people who own Apple products simply more charitable? While that question remains unanswered, it was not by Apple’s example that its customers were so generous. Steve Jobs terminated all of Apple's long-standing corporate philanthropy programs after returning to Apple in 1997.
However, Apple has recently returned to the charitable giving arena. In one of his first moves as CEO, Tim Cook in September announced a new matching program for Apple employees where Apple will match up to $10,000 in donations per year for full-time Apple employees.