Most Mac-Centric Cities Revealed
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Mac-mania affects some parts of the country more than others, according to a new study released today by Esperian. California cities captured four of the 10 spots, with San Francisco, CA and its surrounding areas – home to Apple headquarters – at the top of the list.
Apple's influence extends straight down the California coast to include Monterey, Santa Barbara and San Diego. Residents of these cities are between 30 and nearly 50 percent more likely to own an iPod, iPhone or Mac computer than other Americans.
Nationwide, 21.6 percent of adults own or use an iPod, iPhone or Mac computer .
Experian Simmons ranked the 206 Designated Market Areas (DMAs) in the continental U.S. according to their level of Apple-product adoption. DMAs are defined by the media broadcast industry for audience measurement of television and radio programming. These markets usually have a major city at their centers, but because of geography may include several smaller cities bundled together.
While the inclusion of California college towns and big east coast cities like New York, Washington, D.C and Boston, is no surprise, some of America's most notable technology cities are absent.
Cities such as Seattle, Austin and Pittsburgh, which Wired magazine ranked among the top 10 tech towns in the country and the homes of Apple rivals such as Microsoft and Dell were not on the list.
At the bottom of the "Mac Maniac" scale are markets in West Virginia and Mississippi. A look at the map shows a distinct bi-coastal preference for Apple, with most of the Midwest and south immune to Apple's allure.
