Target Adds Apple Boutiques to Bolster Sales
by Leslie Meredith, TechNewsDaily Senior Writer
January 13 2012 04:23 PM ET
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Mass retailer Target will add Apple mini-centers to 25 of its stores beginning in May.
The retailer hopes to revive its flagging electronics sales after a disappointing holiday season, according to a report from the New York Times. Target’s sales rose only 1.6 percent over the holiday period, far short of the 3.6 percent it expected.
Target already sells iPods and iPads in its electronics department and iPhones at its stores with mobile centers. Target officials have declined to say whether or not Macs will be added to their lineup. If successful, Apple centers could roll out to other Target stores before holiday 2012.
Apple mini-stores will be launched at the same time as The Shops at Target, Target’s new initiative to add specialty stores featuring lower-priced versions of their upscale goods. Each shop-within-a-shop will offer items co-created with Target, much like Target’s Missoni collection that was so popular it crashed Target’s online system and sold out within days. The boutiques will run for a 6-week period beginning May 6 both in-store and online.
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