Smartphone Owners Largely Young & Affluent
It may sound like a dispatch from the department of obvious. But a new Nielsen study on smartphone ownership is still impressive by putting numbers on how popular smartphones are with certain groups.
Based on a survey of 20,000 mobile-phone owners, Nielsen found that a whopping 66 percent of those ages 24-34 own a smartphone versus a national average of 48 percent for all ages. And among new phone buyers, 8 in 10 of that age group went for a smartphone.
Ownership progressively falls off with age, except among the wealthier. Sixty percent of people ages 45 to 54 and bringing home $100,000 a year or more own smartphones — the same as the 58 percent of older Gen Y folks who own one.
But ultimately, everyone is moving to smartphones. The survey found that 68 percent of people who bought a phone in the last three months bought a smartphone.