Coming Soon: More Ads to Your Smartphone
Ever wonder why so many companies give away their Android and iPhone apps? It's because your eyeballs on ads are more valuable than the 99 cents you probably wouldn't pay anyhow. And you can expect to see more ads.
Smartphone screens are crying out for advertising, said Flurry, a firm that helps companies assess how well their mobile ads are performing. A new study released today based on 60,000 users of Apple devices shows that money spent on mobile-phone advertising is tiny compared to the audience. So it's a natural target for more ads. Of course, Flurry has a vested interest in convincing companies to spend more money on mobile, but still, the numbers are compelling.
Who's going to be the main target? According to Flurry, women are most likely to look and buy — especially if they are older Gen Y folks between 25 and 34 years old. In the 13- to 25-year-old range, males and females are about equal, so both can expect to see more ads.
Not surprisingly, the wealthier smartphone owners are a bigger target for ads (and are much more likely to own smartphones as well). The college-educated are also highly desired — especially those with a bachelor's degree (even more than those with a master's or higher). The study didn't explain why, however.