Regular TV Still Beats Streaming and DVR
Seán Captain, TechNewsDaily managing editor
March 01 2012 11:54 AM ET
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CREDIT: Shutterstock/NicoTucol |
How often do you plunk down on the couch and just turn on the tube (OK, panel)? And how much of your viewing is must-see TV that you watch as soon as it airs?
If you’re like most Americans, those two ways of watching account for almost all TV time — 85 percent, in fact. That’s one of the results of a Nielsen study of 2011 viewing that came out yesterday. Live TV watching is down a little, however — from 89 percent in 2006.
For the most part, "DVR-ing" makes up the difference, but not by as much as panicked networks and advertisers might fear. On average, it’s not quite 8 percent of our viewing.
A few other interesting figures:
- 98 percent of homes own a TV. If you and your friends watch “laptop TV,” you seem to be in the online vanguard.
- Women are the biggest fans of the DVR. It makes up 10 percent of their viewing.
- Asian Americans watch the least TV of any ethnic group. And African- Americans and Latinos (18 or older) watched less TV in 2011 than in 2010.
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