Regular TV Still Beats Streaming and DVR
How often do you plunk down on the couch and just turn on the tube (OK, panel)? And how much of your viewing is must-see TV that you watch as soon as it airs?
If you’re like most Americans, those two ways of watching account for almost all TV time — 85 percent, in fact. That’s one of the results of a Nielsen study of 2011 viewing that came out yesterday. Live TV watching is down a little, however — from 89 percent in 2006.
For the most part, "DVR-ing" makes up the difference, but not by as much as panicked networks and advertisers might fear. On average, it’s not quite 8 percent of our viewing.
A few other interesting figures:
- 98 percent of homes own a TV. If you and your friends watch “laptop TV,” you seem to be in the online vanguard.
- Women are the biggest fans of the DVR. It makes up 10 percent of their viewing.
- Asian Americans watch the least TV of any ethnic group. And African- Americans and Latinos (18 or older) watched less TV in 2011 than in 2010.