Do Tablets Make People Happy?
by Leslie Meredith, TechNewsDaily Senior Writer
April 17 2012 05:27 PM ET
People who own tablets such as the iPad or Kindle Fire use now use them more than their laptops or smartphones to watch Internet TV. But beyond becoming a handy "second screen," tablets make people happy, a new survey says.
Tablet owners do 15 percent of their "TV" viewing on their slate, according to the results of a survey released today (April 17) from Viacom. The media giant (owners of Paramount Pictures, BET, VH1, MTV and other networks) surveyed 2,500 tablet owners across the country and then conducted in-depth interviews with frequent tablet users in New York and Los Angeles. Viacom included iPad, Samsung Tab, Kindle Fire and HP Touchpad owners in the survey.
The screen tablet owners pick often depends on what they want to watch. "People still prefer the big television screen for reality TV, drama, science fiction and sport, but turn to the tablet for comedy and music ," Stuart Schneiderman, senior director of digital research for Viacom Media Networks, said in a statement.
But the tablet has become much more than the TV you hold in your hand. The research revealed emotional connections to this device unlike any other in the household, Schneiderman said.
More than half said their tablets make them feel happier and more relaxed. And 40 percent said that their beloved tablet "brought out the best in them."
"The iPad is my form of entertainment, relaxation, fun, and opportunity to get information," one person said. "It's my personal space, in a sense."