Wedding Planning Site Lover.ly Improves on Pinterest
by Leslie Meredith, TechNewsDaily Senior Writer
June 18 2012 01:45 PM ET
It's June and that means it's the high season for weddings. If you're a bride-to-be or just dreaming about your big day, Lover.ly offers an online place to find ideas for the event and a private place to keep them.
Brides want a wedding that their friends will talk about for years, and that means planning must remain a secret to all but the bride's closest friends and family. While Pinterest has become a hot site for wedding inspiration, it offers no privacy to its users. Anyone can see your collection of wedding day ideas — guaranteed to spoil the surprise. Lover.ly has the appeal of Pinterest , but is tailored for the bride.
Brides-to-be can save photos into "bundles," similar to Pinterest's collections. They can also just "love" a photo, which puts it in her catchall "Love" bundle, especially helpful in the early stages of planning a wedding. But unlike Pinterest, Lover.ly bundles are private unless the user chooses to make them visible to other people on the site. [Find Out What She's Really Thinking ... On Pinterest ]
Lover.ly only allows its wedding blogger partners to post photos on the site. Kellee Khalil, the creator of lover.ly, says she wants to keep the site searchable and beautiful, but it does preclude adding images you've already collected to Lover.ly. She works with 32 wedding blog partners, including Wedding Chicks, Snippet & Ink, The Brides Cafe and celebrity wedding planner Mindy Weiss.
You can search by a word or phrase like on Pinterest, but you can also search for results by clicking on a color, the element that many brides choose to build their themes around.
More important, when brides find a photo they like, it comes with contact information for photographers , caterers and dressmakers and a link to the original wedding blog site. Some items are marked "Shop" so you can click and buy directly from an online retailer such as Nordstrom. One-click email lets you send the page to your bridal party.
Not a bride? Don't pass on Lover.ly just because there's not a ring on your finger. It's a terrific resource for planning events of any kind and a place to discover fashionable everyday accessories.