Borders Puts Kobo E-Book Reader Up for Sale
As the publishing world has progressed further into the realm of digital content, major book retailer Borders has fallen behind its main competition, Amazon and Barnes & Noble, in offering a dedicated e-book reader. Until now.
Borders has announced its Kobo e-book reader is officially available for pre-order and will ship to customers on June 17.
The Kobo e-reader is much simpler than the Amazon Kindle or Barnes & Noble Nook, with a simple 4-direction button interface for navigating menus. Despite being a little slim on features compared to the competition, the Kobo has received fairly positive reviews and will retail for $150, which is over $100 cheaper than the Kindle and the Nook.
Kobo uses the same e-ink display technology as other e-reader devices, but it doesn't include the 3G or Wi-Fi connections common to new e-readers. The Kobo does have the advantage of sharing books with other devices, though. Syncing the Kobo library will allow users to continue a book on a smartphone or other mobile device.
Another attractive part of the Kobo e-reader is the library. The device itself comes with 100 titles pre-loaded so users can begin reading instantly. And the Kobo library is already in place with surprisingly good discounts on books, considering the e-book pricing war that has been brewing recently.