Topshop's Virtual Fitting Room Could Replace the Real Thing
Whether it was because the line for the fitting room was too long or you had somewhere to be, everyone has left the store without trying something on, only to find out that it doesn't fit that well when they get home. That doesn't have to happen anymore though, fashion retailer Topshop has found away around the fitting room problem by developing virtual fitting rooms.
The virtual fitting room uses a Microsoft Kinect and augmented reality to let shoppers try on clothes without having to put anything on or step into an actual fitting room, even giving you a front and back view.
A mirror out on the shop's floor has a built-in camera that can recognize a person's body and then superimpose a 3D model of whatever you want to 'try on'. When you are ready, you can switch items easily with a quick hand gestured.
According to Mashable, the fitting room was built by Russian agency AR Door, and was tried out for the first time in Topshop's flagship Moscow store.
There are still a few details to be worked out, and at the moment actually trying the clothing on may be a better bet, but if we are lucky the physical fitting room may become a thing of the past.
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