Apple Announces iMovie for New iPhone 4
Apple CEO Steve Jobs unveiled a new iPhone app called iMovie today that will allow users to manipulate and produce video on the iPhone 4 without the need of a computer.
"15 years ago it was Final Cut Pro; 3 years ago it was the new iMovie. Now iMovie for iPhone is one of the most exciting things I've ever worked on," Randy Ubillos, Apple Chief Architect of Video Apps, told a cheering crowd at Apple's WWDC event in San Francisco, California this morning.
In the demo, Ubillos brought up a list of projects in the app and tapped on one to enter the editing environment. iMovie allows users to insert pre-recorded movie clips into the timeline of new videos. Photos can also be added to a iMovie production and they will automatically get the "Ken Burns" effect, which pans still images to create a sense of movement. Inserted photos also retain their geolocation information, which can be used in the video.
Ubillos showed one click selection of transitions, how to add titles and integrate music tracks. Ubillos ended his demonstration with a short video he made entirely on the iPhone with iMovie using a built-in postcard theme, special effects and titling.
The leap in video capability can be attributed to the iPhone's new A4 processor, the same processor used in the iPad. The processor offers up to 10 hours of video playback.
The iPhone 4 will record 720p HD video at 30 frames per second. The smartphone's new built-in LED flash will work for both still images and video. While the iPhone 4 camera has a more powerful 5 megapixel sensor, Jobs says the real key to higher quality photos is the new backside illuminated sensor, a technology that is commonplace in many larger digital cameras.
Jobs said iMovie for iPhone will be available for $4.99, "if we approve it," he joked.