SparkRebel Showcases Fashion for the Style-Conscious
Backstage at London Fashion Week. Photo by Stuart Wilson/Getty Images Entertainment
If you're hungry for the latest fashion trends, you probably follow a number of fashion blogs and comb through social media sites like Pinterest, tumblr and Instagram, where designers post behind-the-scenes photos, and the fashion-forward show off their latest looks. But SparkRebel, a fashion discovery and shopping site, offers a streamlined approach for fashion followers.
SparkRebel this week announced the launch of celebrity , fashion and entertainment-related photo streams in near real-time for its members. Earlier this month, community members (known as Sparkers) got their first taste of the new streams with New York Fashion Week.
SparkRebel included backstage photos, front and center runway photos, after-parties and celebrity shots from the U.S. fashion extravaganza. And this week, it's London's turn with a stream from the city's runways previewing Spring/Summer 2013. (Yep, already.) And last night, red carpet images streamed in from parties celebrating the upcoming 64th Primetime Emmy Awards, which airs Sunday, Sept. 23 on ABC.
But where do the photos come from? Like with Pinterest , most photos are contributed by the community of Sparkers, using a SparkIt bookmarklet to capture images from around the Web. But few of them have backstage access to runway shows and celebrity events. That's where SparkRebel's partnership with Getty Images, a company that sells photos for commercial use, comes in.
"Within minutes of a photo being taken by professional photographers around the globe, SparkRebel shares it instantly with its Sparkers," SparkRebel said in a statement.
To join SparkRebel, you'll need a Facebook account. Once you've logged in, SparkRebel will ask you a few questions about your style and preferences, including your favorite brands and topics of interest such as "Looks for less." Your information will be used to create your initial stream, but you can add to it as you find people, brands and celebrities to follow. The new streams are available by following SparkRebel.com.
For now, it's a Web-based site, but SparkRebel's CEO Elad Baron told TechNewsDaily that an iPhone app is in the works.