Chrome's Anti-Tracking Feature Lets Users Opt Out
Google has released Keep My Opt-Outs, an extension to its popular Chrome browser that allows Web surfers to permanently block personalized advertisements generated from tracking their online behavior.
Building on Chrome's Ads Preferences Manager, which was launched two years ago, Keep My Opt-Outs is for users who aren't comfortable with personalization of the ads they see on the web, according to the Google Chrome Web store. It is available for free download at http://chrome.google.com.
The release of Keep My Opt-Outs comes less than two months after the Federal Trade Commission (FTC) proposed a comprehensive Do Not Track mechanism, and just hours after Mozilla announced that a similar opt-out extension for its Firefox browser may be implemented shortly.
But not everyone in the security community is confident that Keep My Opt-Outs will give users the privacy they think they're getting.
Citing Google's advertising wing, DoubleClick, which has trackers on 70 of the top 100 websites, Gawker's Valleywag blog writes, Google itself is easily the biggest perpetrator of precisely the sort of tracking this software is designed to prevent.
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