Amazon Announces Cheaper 'Graphite' Kindle DX
Amazon has announced the latest version of its Kindle DX e-reader. The new device boasts 50 percent better screen contrast, a new graphite-colored skin and a lower price tag to boot, down to $379 from $489.
The dedicated e-reader, available now for pre-order and launching July 7, looks to keep Amazon competitive in an e-reader marketplace that has become piping-hot since the arrival of Apple's iPad.
"There's no turning back once you read on our beautiful new Kindle DX screen," said Steve Kessel, senior vice president of Amazon Kindle in a statement. "With 50 percent better contrast and darker fonts, you'll find it easier than ever to read wherever you happen to be, whether it's outside in bright sunlight or under the low light of your living room."
This read whenever, wherever aspect of the Kindle is its trump card against the Apple iPad's backlit LCD screen, which can be tough to read in sunny locales. Some researchers have suggested that the iPad could even cause insomnia if read late at night, whereas the Kindle's "e-ink" simulates real book pages.
Amazon has had a busy last couple weeks with its Kindle. The company just introduced a Kindle app for Android phones , updated its Apple Kindle app to support audio and video , and lowered the price of its regular Kindle down to $190 to battle it out with Barnes & Noble's Nook e-reader.