Hover-to-Buy Tech Is on Its Way
One startup's software makes it easier than ever to buy things online.
CREDIT: Petr Kopka | Shutterstock.com
New technology getting sold now could let Web surfers steal the styles of actors in videos… or of their friends in Facebook pictures. Users would hover their cursors over a hoodie, pair of jeans, floor lamp, or another object in any video or photo online, and the software would automatically recognize the item and offer a link where users are able to buy the item.
Besides boosting sales of clothes, furniture and other goods, the software could increase revenues for video-makers, photographers and platforms such as Facebook and YouTube, Technology Review reported. The startup that makes the software, Graymatics of Santa Clara, Calif., is now trying to sell the program to online publishers and ad companies.
Graymatics' software is able to recognize characteristics of objects in images, including the objects' colors, shapes and textures, Technology Review reported. The software then is able to find matches in Amazon, eBay or a specific company's website.
How widespread Graymatics' hover-to-shop program becomes depends on how accurate its matches are, David Hagan, CEO of Boingo Wireless, said at a conference where Graymatics demonstrated its software. Getting good matches should be possible with current technology, University of Texas at Austin computer engineer J. K. Aggarwal told Technology Review.
Source: Technology Review